YoungChineseparentsareshowingagrowinginterestingoingontripswiththeirchildren,creatingimmensepotentialforcustomizedtravelproductsandservices,anindustryreportindicated.
一份行业报告显示,我国年轻父母在带娃旅行方面正显现出越来越浓厚的兴趣,这为定制旅行产品和服务创造出巨大的潜力。
Ctrip,anonlinetravelagency,surveyeditsChinesecustomers.Over89%of100millionrespondentssaidtheytraveledwiththeirkidsfromMay2017tillnow.Abouthalfofthechildrenwereaged6to14.
在线旅行社携程对其国内1亿名客户进行调查,超过89%的受访者表示,2017年5月至今曾和孩子一起出行。约半数儿童年龄为6-14岁。
AccordingtoCtripresearchreport,themarketscaleofonlinefamilytripsreachedabout20.7billionyuanin2016,whichisexpectedtoreach50billionyuanthisyear.
携程的研究报告显示,2016年,在线亲子游市场规模约为207亿元,预计今年将达到500亿元。
Travelcompaniescanfindnewbusinessopportunitiesininnovativechildren-orientedproducts,sinceyoungparentsoftencaremoreaboutexperiencethanthepriceofatrip.
由于年轻父母通常更关注旅行体验而非价格,旅行公司可在以儿童为主的创新产品中找到新的商机。
Typically,suchtrippackagesincludeentertainmentfacilitiessuchasminibasketballplayground,children-orientedsurfingandswimmingpool,aswellasspeciallydesignedtravelplanthatcansatisfythesleepinghabitsofbabies.
这种旅行套餐往往包括迷你篮球场、儿童冲浪和泳池等娱乐设施,以及可满足宝宝睡眠习惯的专门设计的旅行计划。
Intermsofaccommodation,abouthalfofCtripintervieweeschoseluxurioushotels,equippedwithchildrenbreakfast,separatebedandbetterwashingtools,thereportsaid.
在住宿方面,报告称,约半数携程受访者会选择带儿童早餐、独立床铺和更佳洗浴设施的豪华酒店。