As CEO of MediaCom, it’s my job to hold onto our best people and keep them happy and motivated. Today, when challenges to morale threaten around every bend, this task is harder than ever. Nonetheless, I do believe there are clear ways to keep people inspired and engaged. At MediaCom, we do this with the help of a program we call Freshness.
身为竞立媒体（MediaCom）的首席执行官，我要做的就是留住贤才，让他们乐于创造，积极从业。在当下员工士气受损，前景堪忧，要做到这一点比以往任何时候都难。尽管如此，我确信总会有一些可行之策能激励员工，使他们投身于工作之中。为了实现这个目标，我们在竞立媒体内部推行了一项称为“鼎新”的计划。
Freshness is a series of initiatives designed to motivate, teach new skills and stimulate curiosity. It covers everything from life coaching to creativity training to professional development programs. Our goal is to make our people look forward to coming to work everyday and also develop as people—professionally and personally.
该计划包含多项措施，旨在激励员工，教授新技能和激发员工的求知欲。从生活指导到创造力训练，再到专业的发展规划，这项计划无所不容。我们的目标是让员工对每天的工作心怀期待，同时也从职业需求和为人处事两方面培养他们。
We launched Freshness in 2005 in MediaCom’s U.K. operation, which has helped that business consistently place highest in its sector in the prestigious annual Sunday Times “Best Companies to Work For” list. Early this year, we rolled out Freshness across our network of 110 offices in 90 countries.
2005年，我们在英国分公司开始试行这项计划。很快，该计划让公司在《星期日泰晤士报》声名远播的年度“最佳雇主”名单中位列榜首。今年年初，我们在90个国家的110家办公室全面施行这项计划。
One of my favourite Freshness initiatives is “If I Ran the Company…” This competition involves every single member of the MediaCom staff worldwide. I like it because it encourages everyone to have a say in how MediaCom is run and also helps us evolve in a rapidly changing media landscape.
整个计划中，我最喜欢的一个部分就是“如果是我管理公司……”项目。公司在全球各地的所有员工都可以参与其中。我喜欢这个项目，因为它鼓励大家慷慨陈词，就公司的运营和管理模式自由地表达意见，而且也帮助我们不断适应瞬息万变的传媒界。
The real evidence of success is our people–remember, my job is to keep them happy and motivated. Well, according to our surveys, 80% of our employees say that Freshness helps them be more creative; 82% feel safe to step out of their comfort zone at work. And 86% think Freshness makes their job more fun.
我们能够获得成功，关键是员工——记住，我的工作只是让他们乐于创造，积极从业。公司内部所做的调查表明，80%的员工都说“鼎新”计划增强了他们的创造力；82%的人敢于突破藩篱，迎接挑战；而86%的人认为该计划让工作更有乐趣。