The most successful entrepreneurs and executives are savvy business people first, and experts in their field second. This may seem counter-intuitive to technologists, especially in an era when technology seems to be driving the world. Yet the sad truth is that a technology not focused on a real problem is not a business, and will probably fail in the marketplace.
最成功的企业家和高管，首先都是头脑灵活的商业人士，其次是各自领域的专家。但是在这个看起来由技术推动世界发展的新纪元里，技术专家的看法可能与此正好相反。不过事实是如果技术不是旨在解决实际问题的话，它就无法在市场上立足。
1.Reserve time daily to research the market, as well as technology.
像钻研技术一样，每天都要花时间去做市场调查。
Learning is a never-ending requirement for every entrepreneur. At best, all they teach you in school is how to learn. In these days of rapid change, most experts believe that the facts college students learn as a sophomore are obsolete before they exit their senior year.
每一个企业家都必须要永不停息地学习。在学校，老师教你的最多就是怎么去学习。在瞬息变幻的社会里，很多专家都认为大学生在大学二年级学到的东西，在他们毕业之前就已经过时了。
2. Build relationships with key experts in your business domain.
2. 和你所在的商业领域的专家建立良好关系。
Talk regularly with peers and advisors who have been there before you. Your focus should be on listening and asking questions, rather than defensively arguing that your situation is somehow different from all the others.
定期的和在你之前获得成功的同事和顾问们交流。你应该专注在听取和提问上，而不是防御性的争论说明你的情况就是和其他人的不一样。
3. Be proactive in contributing business ideas and follow through.
3. 商业理念要有前瞻性，并坚持去执行该理念。
Talk is cheap when it comes to innovative ideas in business. You dont really understand a new idea, until you try to write it down and succinctly communicate it to peers and critics.
光靠说，是说不出真正好的新点子的。如果你不把你的想法写下来，告诉你的同僚，告诉那些批评家，你就无法真正理解一个新的理念。 1/2 12下一页尾页